Gwenyth new face of Estee Lauder

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Don't know about you...but I think the last time I bought Estee was in high school. Gwenyth Paltrow was named Lauder's new model. Gwen will be part of advertising that celebrates Lauder's 10th anniversary.

Estée Lauder's global brand president John Demsey said last Friday, "She's talented. She's serious. She's beautiful. She's a mother, and she's respected in her craft."

WWD