Lisa Marie Presley, Debbie Harry, Eve and Dita Von Teese are the new celeb models in MAC Cosmetics' Viva Glam ad campaign.
100 percent of the sales of Viva Glam lipsticks and lip glosses are donated to HIV and AIDS programs, including treatment, education and daily necessities.
"MAC is actually, honestly, really true blue about its charity," Presley said. "You can see it making headway. They've raised $70 million that's been used incredibly well. It's not a campaign full of fluff, and I'm not a fluff person."
"I think we're all reaching out in a different direction -- whoever can reach a certain segment of the audience," she said.
Her target? "Based on my fan base, it's 80 percent gay, young girls, bikers, women my age and then some occasional Elvis fans. It's an eclectic potpourri," she said. "If I go to a signing or show, it's a rainbow."
Wednesday, September 06, 2006
Posted by Gabs at 2:30 PM