Winslet reps Lancome

Kate Winslet has been named the new spokesperson for Lancome as part of an "Internet launch in Paris."

Lancome's GM said, "More than an outstanding actress, Kate Winslet has the amazing ability to be celebrated as both an exceptional and an everyday woman. A passionate person, who lives and feels life to the fullest, she is sure to act as the epitome of Trésor, our mythical fragrance."

Winslet is replacing Isabella Rossellini, who appeared in ads for the fragrance last year.