Friday, July 20, 2007

Your Jovi is my Jovi

Jon Bon Jovi is threatening to sue the makers of the energy drink Mijovi - because he thinks the beverage is way too similar to his own name.

Marcos Carrington launched the drink back in 2004 and claims he was inspired to name the drink Mijovi after his girlfriend Jovita.

Jon Bon isn't feeling their slogans-- "itsmijovi" and "itsmilife." In a recent letter to Carrington, Bon Jovi's lawyer said, "As you should be aware, one of Bon Jovi's most popular songs is entitled 'It's My Life.' We hereby demand that you immediately cease and desist all further use of the name Mijovi and 'It's My Life.'"

Carrington has since agreed to stop the use of "itsmilife" in his marketing campaigns, but protests: "It is just unfair. 'itsmilife' means it's my jovial life. It is unfair because Mijovi has nothing to do with Bon Jovi."

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