Tiger Woods will be pimping Gatorade for the next five years, for a measly $100 million dollars.
Woods will get his own branded drink, Gatorade Tiger, available in cherry blend, citrus and grape, flavors that Woods picked out all by himself. The product will release in March.
"Gatorade has been part of my game plan for years, whether I'm training or competing, so this is an ideal match," Woods said in a statement. "I'm eager to launch my first signature product in a few months and look forward to developing additional sports performance beverages with Gatorade in the coming years."
"His iconic nature resonates everywhere he goes," added Jeff Urban, senior vice president of Gatorade. "Bridging that iconic nature with his will to win, those things make this a big deal for us."
The deal will bring Tiger close to $1 billion in career endorsements.
Thursday, October 18, 2007
Posted by Gabs at 9:14 AM